This Wednesday, October 26, Grammy-nominated pop/rap artist, TYGA will stop by Booker T. Washington High School (715 S. Lauderdale Street) from 12:30 p.m. to 1:30 p.m. as a part of his R.O.A.R. (Reach Out and Represent) Youth Empowerment Campaign and the La Belle Vie foundation’s BULU (Be U Love U) program.

TYGA will be in town as part of the highly anticipated F.A.M.E. tour starring Kelly Rowland, T-Pain, and Chris Brown at the FeDEx Forum.



From the Press Release:

Developed and supported by the La Belle Vie Foundation, the collaborative BULU/ R.O.A.R. Campaign, is designed to acknowledge and eradicate the damaging impact that media, violence, drug involvement, poor decision-making skills and a lack of education impose on the self-esteems of young people and ultimately their futures. BULU’s goal is to celebrate youth and achievement by bringing notable successful personalities from similar backgrounds to youth via motivational speaking, providing a tangible mentoring, leadership and empowerment component.

During the F.A.M.E. tour, R.O.A.R. and BULU will select a school in each of the 28 tour cities — engaging at least 2000 youth per city in schools and over 7 million fans per city via his social media platforms. In the assembly, TYGA will give youth the unadulterated truth about the focus and determination that it really takes to accomplish their goals, as well as address the importance of education, anti-drug, anti-violence, and achievement despite the challenges.

In an attempt to offset the high dropout rates among Black and Latino students and to bring attention to the importance of going to college, TYGA is sponsoring 15 “TYGA SCHOLARS” in each city where a R.O.A.R event is scheduled in a high school. TYGA SCHOLARS will be senior high school students who have been selected by their school administrators to complete the EDU, Inc. COMMON BLACK COLLEGE APPLICATION “for free.” The EDU, Inc. Application allows students to apply to 35 HBCUs at the same time.

The use of the EDU, Inc. Application increases the educational options of students by allowing them to receive acceptance letters, financial aid packages and scholarship offers from several different colleges.
The BULU/R.O.A.R campaign is also SUPPORTED BY: The National Youth Anti-Drug Media Campaign, at the White House Office of National Drug Control Policy and Miss Black America Pageant.

To date, BULU has serviced over 10,000 youth nationwide.

For media inquiries/sponsorship opportunities, contact Yolonda Spinks of Spinks Communications at [email protected]  or (901) 361- 6795.


Great way to give back to the community!